Get better marketing results

Marketing strategy

Over 3 months, I’ll devise a stand-out Strategic Marketing Plan that helps you attract new clients and maximise/retain existing relationships. Through a mix of in-person, online and independent auditing, the goal will be to navigate your market challenges with a clear, actionable plan.

Our 2-Phase Approach

Phase 1: Strategic Marketing Plan Development

1. Research & audit

The first step will be to conduct in-person and online audits as well as independent research to gather the insights that will inform your SMP.

This will include a strategy day as well as reviews of your current marketing and that of your main competitors.

Step 2: Create the plan

I’ll use everything I learn about your business and marketplace to create an effective plan covering all aspects from brand and messaging to creative ideas to promote your business. 

The plan will be tailored to your goals and budget, detailing the key activities to focus on to attract new clients.

The outcomes

  • A clear direction for marketing your business. 
  • A cohesive, co-ordinated plan.
  • An effective use of budget and time.
  • Improved visibility for your business. 
  • Develop in-house expertise.

Phase 2: Implementation Support (optional)

Action plan

I’ll create a detailed action plan that sets out what needs to happen and when to bring your marketing to life.  

Implement yourself

If you decide to implement the plan yourself, I can provide ongoing support to ensure everything stays on track.

  • A budget-friendly approach.
  • Build in-house capability.
  • Know you’re doing the right things right!
  • Support to ensure you maintain momentum.

Let me implement

If you prefer, I can implement the plan for you.

  • Ensures consistent, high quality marketing for your business.
  • Frees up your time.
  • I’m responsible for the results.
  • I work alongside my network of specialist partners in fields such as photography, web design, web development and graphic design, where appropriate.

 

Your SMP will act as your go-to plan to ensure your marketing is cohesive, consistent and effective.

It will cover:

  • Target audiences (including audience personas & pain points)
  • Brand and messaging, competitor analysis, audit of current marketing, acquisition & retention strategies.
  • Strategies to help you attract customers.
  • Strategies to help you with prospecting.
  • Creative campaign ideas.

Cost: £4,995 + VAT

Your investment will lead to an effective, tailored plan that underpins your company’s goals and financial targets.  No more wasted time or scattergun activities. It will lead to consistent action and ‘doing the right things right’ to find attract the right customers to your door.

Your SMP will act as your go-to plan to ensure your marketing is cohesive, consistent and effective.

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